Traditional marketing talks AT people

Traditional marketing talks AT people. Content marketing talks WITH them." - Doug Kessler

Good marketing makes the company look smart

Good marketing makes the company look smart. Great marketing makes the customers feel smart.

One of the great things about Twitter Marketing

One of the great things about Twitter Marketing is that it lets you (the marketer) measure the effectiveness of campaigns and messages, and even find out who’s talking about you — and what they’re saying.

Twitter is all about creating personal relationships

Twitter is all about creating personal relationships.

If you’re conducting an activity that some of your followers might be interested in, tell them about it. 

If you go to a festival, a party, or a conference, you can tweet what’s going on because your followers may want to hear about it. These tweets can further strengthen your relationships and make you seem more real to your customers and potential customers